As one of the giant in smartphone productions, Apple is a company that should be taken into account when it comes to quality. However, it is reported that Apple is going to cut the production of its flagship product in the first quarter of 2017.
It is the production of iPhone that is going to cut by apple in the first three months of this year. There are some speculations about the reasons behind it. But regarding a report that has been published by Friday in Nikkei Asian Review which is a business paper from Japan, it is said that Apple will cut iPhone production by 10 percent.
When it is done by Apple, it means that Apple has experienced its second year consecutively to cut back on the production of its popular product. As we know, iPhone has become the most popular products of Apple up till now. This flagship product is not only popular among its home ground, but also famous all around the world.
It is no secret that many people crave for this product even when the new model has not been confirmed yet. However, based on the analysis that has been conducted by the Nikkei Asian Review, the cutting off production has nothing to do with the popularity of the product. In this case, the analysis is based on the numbers of Apple’s suppliers which has been reduced.
It is not impossible that Apple starts to limit the suppliers in case it wants to reduce the production of its iPhone. Another question will be what model of iPhone that will be reduced in the case of its production. According to the report, it is not only old model of iPhone that will be decreased in its production. When it happens, a most recent model of iPhone will be reduced as well. It means that iPhone 7 as well as iPhone 7 Plus will be included in this case.
The report also discussed the reason behind the reduction of production of iPhone. Nikkei mentions that the number of demand that seems flagging in general is the main cause of the reduction of many models of iPhone. It is said that the leak of camera sensors comparing with today’s demand for photography-centric phone is the one that makes Apple cuts most of its iPhone model.
As we can see in the market today, there are many smartphones which offer such great photography features in order to captivate its customers. In the case of camera and photography feature, we cannot say that iPhone does not have the quality to please the users. Nevertheless, the shortage of camera sensor here is restraining numbers of iPhone 7 Plus that Apple can produce.
At this sense, despite the fact that users’ high demand right now is center on the love for photography-centric smartphone, Apple is still possible to cut the production of its iPhone including the latest iPhone 7 and iPhone 7 Plus. In the case of this report, Apple has not responded to this report.